THE TECH INTIMIDATED BEGINNER

Meet Lynn, a small business owner with big dreams but no idea where to start with email marketing. Every time she thought about setting up an email list, she felt overwhelmed by the tech. After our session, I provided her with a clear action plan and roadmap. With this step-by-step guide, Lynn set up her email system and crafted her first welcome email. Within weeks, she confidently launched her first campaign and even made her first sale through her list.

THE JARGON DEMYSTIFIER

Tom runs an online coaching business and had been hesitant to email his list. Overwhelmed by marketing jargon, he struggled to find strategies that truly matched his brand and voice. After our session, I provided him with a clear, personalized action plan, simplifying complex terms into straightforward, actionable steps. With this roadmap in hand, Tom crafted clear, engaging emails that resonated with his audience. As he connected more confidently, his procrastination shifted to consistency—and even enjoyment.

THE INSTAGRAM LIST BUILDER

Maya runs a photography business with a solid Instagram following but struggled to convert her followers into email subscribers. Her action plan included optimizing her Instagram bio and using a simple keyword and bot responder setup. She invited followers to comment or message a specific word, like ‘POSE,’ which triggered an automated response with a link to her email list sign-up form. This seamless process encouraged her audience to join her list effortlessly, and within weeks, she was seeing consistent growth.

THE LIST BUILDING JUMPSTART

Jessie had just launched her online business but had no email list to support it. She knew the importance of growing an audience but wasn’t sure where to begin. After our session, I created a tailored action plan for Jessie, focusing on creating a lead magnet that aligned with her brand and offered immediate value to potential subscribers. With the roadmap in place, Jessie launched her first lead magnet, and within weeks, her list grew by 200 subscribers. With the momentum from her lead magnet. Even months later, her list continues to grow as the momentum from this lead magnet keeps attracting new subscribers.

THE SEASONAL CONNECTION

Mark owns a landscaping business with a busy spring and summer season but wanted to keep his clients engaged during the off-season. His action plan included setting up an email list and sending monthly newsletters with helpful tips, like winter garden care and early spring preparation. These emails kept Mark top-of-mind for his clients, leading to a surge of bookings as soon as the season reopened. His newsletter not only strengthened client relationships but also reduced the pressure of finding new clients each year.

THE QR CODE CONVERSION

Brook owns a local boutique and wanted to grow her email list but wasn’t sure how to connect with her in-store customers. As part of the action plan, I included a simple system using a QR code linked to a sign-up form. Maggie placed the QR code on her checkout counter, making it easy for customers to join her list while they were making purchases. With the clear roadmap in hand, Brook implemented the plan and saw a 40% increase in sign-ups from in-store customers within the first month.